Ignite Your Brand Program - Soul Seed Strategy

12-Week Personal Leadership Growth & Strategy Experience
June - Sept, 2024
The Program Starts In:
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Unlock your vision,
Align your strategy,
Unleash your impact.

In this guided group experience designed specifically for those committed to living in radical alignment with their authenticity and creating success on your terms, you will:
 Deepen your understanding of your unique driving force, values, and zone of genius to design a career with more success... and more joy!  
Experience what it really means to trust yourself and lead from intuition, and receive guidance to align with yourself more deeply than ever before.
  Establish a clear vision for the type of leader you want to be, and use it to develop an intentionally aligned growth strategy roadmap.
Create scalable structures and systems that support you in living a wildly abundant life of freedom! 
You've been on a personal growth journey and
I see you.

Whether you’re a career professional or full-time business owner, there’s a desire present to evolve into the version of you that experiences greater freedom to work from your gifts, have more flexibility and freedom with your time and schedule, and create success on your terms.

When the desire is present, the way forward is possible.

You find yourself navigating change, at a crossroads, or in a space of transition.

You feel called to make a change in your career or business but aren’t clear on exactly what next steps or path to take to see the vision to reality.

Perhaps you see yourself expanding your impact, speaking on stages, leading a team, making a shift into self-employment to create success on your own terms?

Your ability to do this lies within your commitment to show up differently, take aligned actions, and trust yourself to create the success and vision you desire.  

But how do you move forward when you might only have a fuzzy idea of what success looks like? Or when you don’t have the network, resources, tools, finances to support your ultimate vision?

This is where aligned, strategic incremental steps are key. And guidance to walk this journey is critical.

Yes, I grew a million-dollar business.

Yes, I’ve created time/location flexible lifestyle.

Yes, we’ve helped clients do the same for themselves. 


And it happened one step at a time.

Ignite Your Brand is designed for people who are ready to commit to their own, unique vision and take the steps necessary to shift from fear and doubt into clarity, confidence, and aligned action.

Ignite Your Brand
is for you if...
Ignite Your Brand
is not for you if...
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You have a big vision, but may feel like you're missing some or all of the steps to bring it to fruition.

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You are not committed to taking the steps necessary to bring your vision to reality.

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You find yourself at a crossroads navigating change and deeply desiring clarity not only for your next steps, but to see the path for the long term.

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You’re comfortable with where you are and don’t feel a strong pull to take different actions.

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You see the charisma that some people have and the confidence to make their dreams come true. You want more of that for yourself.

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You’re looking for a quick fix.

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You desire more freedom and flexibility with your schedule, time, and environment. 

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You understand that you can accomplish more with support than you can alone, and crave to be part of a mentorship community.

Ignite Your Brand is for you if...
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You have a big vision, but may feel like you're missing some or all of the steps to bring it to fruition.

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You find yourself at a crossroads navigating change and deeply desiring clarity not only for your next steps, but to see the path for the long term.

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You see the charisma that some people have and the confidence to make their dreams come true. You want more of that for yourself.

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You desire more freedom and flexibility with your schedule, time, and environment. 

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You understand that you can accomplish more with support than you can alone, and would to be part of a mentorship community to mastermind with other awesome leaders on a journey similar to you.

Ignite Your Brand is not for you if...
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You are not committed to taking the steps necessary to bring your vision to reality.

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You’re comfortable with where you are and don’t feel a strong pull to take different actions.

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You’re looking for a quick fix.

Here's what we'll explore together:
UNCOVER
LOOKING WITHIN
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You’ll experience deep, lasting transformation as you turn inward and uncover your purpose, mission, vision, and values. Through the support of your own unique Human Design and Enneagram, you’ll be guided each step of the way as you work through the limiting beliefs that are still holding you back and preventing you from doing the work you truly love, while earning what you deeply desire. 
UNLOCK
LOOKING EXTERNALLY
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You'll unlock who your ideal clients, team members, and partners are while better understanding your own dynamics and how you work best. Better analyze and understand your client's wants and needs, and learn how to better communicate to your niche audience. You'll also understand and optimize the client experience with a series of explorations around the client journey and the sales process. 
UNLEASH
SEEKING AUTHENTICITY
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Stand in your authentic truth and self as you unleash who you are at your core! From a place of empowerment, call in more aligned offers, gifts, opportunities and relationships through your own actionable growth plan.
Our past clients have accomplished their goals inside
Ignite Your Brand, including:

Having her own TV show (she’s on her way!)

Making partner status at her law firm (she did!)

Developing a travel-related business, even though he wasn’t sure how or what it would look like (he did!)

Learning how to work ON the business, not just IN it (she did, AND we helped her grow her team!)

Trusting herself to embody being a CEO, write a book, and speak internationally (she is!)

Expanding a team and becoming a leading employer in the tech space (they are on their way!)

Growing her personal brand to lay the foundation to leave her executive career and launch as a consultant (she did!)

Launching a successful revenue-generating blog (she did!)

The key components of our work include:

12 weeks of support from June-Sept 2024 (final dates to be announced)

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Weekly group calls on zoom on Tuesdays from 11 am-12 noon CST (calls are also recorded and made available for replay)

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Membership site with weekly video lessons with accompanying workbook, call recordings, and more.

Private Facebook Group to share wins, ask questions, collaborate, and get support from Amber, Robin and other program participants. 

Plus, your investment covers a
1.5 day virtual retreat including:

A surprise gift kit in the mail for you to be on retreat from home! 

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Coaching and retreat hosted activities

Your Investment
Group Experience
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INCLUDES
  • 12 weeks of small group coaching calls with Amber and your peer cohort on Tuesdays 
  • 16 weeks of access to our private member's portal with membership site materials
  • Guided coursework and the process to develop your brand strategy for action with accountability each step of the way
  • Templates, videos, workbooks, and more
  • Invaluable guided support and accountability to help you stay motivated and moving forward
  • Access to our private Facebook group
  • 1.5-day virtual retreat 
$3000
 - payment plan available. $750/mo for 4 months
Group Experience + 1:1
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INCLUDES
  • Everything included in the GROUP EXPERIENCE


PLUS private coaching with Transformational Coach Robin:

  • A 75-minute deep dive to understand your unique Human Design and gain clarity on your authenticity and vision for your time in the program
  • 3 additional 45-minute 1:1 coaching/consulting sessions
  • Access to Robin via email and FB Messenger in-between coaching sessions to share insights and receive support
$4500
- payment plan available: $1,125/mo for 4 months
Special Limited Time Bonus
Those who enroll by April 8 will receive a bonus 1-hour coaching session with Amber (valued at $1000).
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**Paypal offers 6 months of interest free financing through PayPal credit. Notify us by clicking here if you wish to pay for your program that way.
"When Amber started coaching me, I was barely getting by. I went from struggling and getting by on $1,200-$2,000 a month, to consistent $11,000-$13,000 a month in less than a year working with her. This life is something that seemed IMPOSSIBLE to me even a year ago. Without Amber’s help and guidance, I know I’d still be back there somewhere trying to figure it out. She has helped me fast track my success and I cannot recommend the services she provides enough... I can’t imagine how lost and stuck I’d still be if I hadn’t made the investment to do this work."

— Kate F.
KATE FORE BOUDOIR
"I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be! ...I can’t speak highly enough about what she has meant in my life and business."

— Nicole B.
A HEALER'S HAND + THE NEST
"Ignite your Brand is like a crash course in how to actually grow a business that is authentic for you. You learn so much more in just a few months than you would over a few years in school. Amber helped me see that business isn’t all evil and can be a force for good...business is an experiment that I get to perform! After Ignite your Brand, I finally feel that I’m a real business, feeling, seeing and thinking about myself differently. Through this program and support I have a newfound confidence to move forward as a business. For any service-based entrepreneurs who are struggling to get clear on your vision and strategy for growth, I highly recommend working with Amber!"

— Holly H.
BRIGHTER BRAND MARKETING

Meet Your Program Coaches

  Amber Swenor  

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Hi! I'm Amber, a Transformational Leadership Coach, Business Strategist, Speaker/Trainer and musician who helps people take their visionary ideas, and create them into sustainable legacy brands.

And I hate bios. HA!
Seriously. Do you relate?

I'm not a one-hit-wonder, and neither are you. Each of us is a unique, beautiful, messy mix of emotions, skills, lived experiences and the vision and desire that calls us forward...

I founded my company Soul Seed, with the mission to support the rise of conscious leaders who are leading from the call of their heart.
Because when we live and create more consciously, more authentically and intentionally, it's better for all.

Clients seek my help when they desire new levels of freedom, to expand their impact and to make their businesses run more smoothly and profitably.
You could say I help people live into new profound levels of authenticity, soul purpose, and usually make a bunch more money along the way.
You can learn about examples of this work here.

My work is informed by years in transformational leadership coaching, brand and business strategy, marketing, sales and as a creative and front person in the band Morningstar. As well as my personal background, which I teach from in the best-selling personal transformation book Unleashed.

Need some data? I grew my first business, a brand and marketing agency, from self funded start up to $1M/year in under four years. And then decided to trust my evolution, evolved and transformed that business and services to bring forward what Soul Seed is today, to live in greater alignment with purpose, joy and impact.

As a first generation high school graduate who has navigated my own journey with multi-generational lack and self-worth wounds, I know first-hand how limiting beliefs and chains of expectation can follow us into adulthood and threaten to stand in our way of living our most authentic lives and unleashing the impact we’re here to make. Today as a certified transformational coach and retreat leader, I help leaders navigate this journey for themselves.

I could say that today I utilize a combination of skills, intuition, business savvy, and lived experience to help leaders like you, but what I'm really doing, is living my purpose. It's been a hard fought journey. And I'm so damn grateful to have arrived here.
And I endeavor to help others do the same, along the way.

Would you like to join me in experiencing the freedom, of living
Unleashed?

  Robin Finney  

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Robin Finney is an Intuitive and Authenticity coach on the Soul Seed team who helps soul-based leaders get present to what they desire, from a place of deep grounded-ness and self compassion.

Robin has been supporting the Soul Seed programs the last two years, providing 1-1 and group coaching support and co-facilitating retreat experiences.

Her zone of genius is supporting others in their journey to trusting their deeper selves as they explore the unknown with curiosity, so they can show up as their most authentic selves in life and business.

Robin is also the creator of Soulo Experiences, providing coaching and consulting for those stepping into their own soul-travel journey. She’s a certified Retreat Leader and Transformational Coach, author, international model, speaker, and world traveler. Since 2018, Robin has traveled solo to 22 countries across 6 continents. She’s passionate about helping others to step into their soul journey and see where it leads.


What you can expect working with me

I bet you're here because you are ready to step into the bigger vision you see for yourself. You're ready to make more money, with greater ease, by doing work that is purposeful and driven from your soul.

You might be hesitating about stepping into coaching.

What you probably already know about me is that I, like you, believe in a deeper meaning to our work and that it's completely possible to build a profitable business rooted in purpose and passion. I know this because I live it, and have guided numerous others to do the same.

You may also know that I built a million dollar business from ground up in less than four years, then rebranded into a more deeply aligned version of my business that allows me to be in even more of my soul expression and make greater impact. To me, the revenue number isn't what matters (although I can absolutely advise you on sales and income strategies). What matters is how much YOU want to earn, HOW you want to do it, and WHY. What matters is that we each honor what we desire, and that's what I care about helping you with. The money doesn't mean anything if you aren't enjoying the journey. But conversely, you don't need to sacrifice profit in order to do meaningful work and find joy, and I'm here to help you experience both.

What matters is helping you step into the life and business you seek. By engaging a combination of intuition, business strategy, and brand, sales, and marketing expertise, I help you navigate the path to building a scalable, profitable brand.

What you might not know is that I've overcome plenty of my own challenges, family trauma, and limiting beliefs. I was the first in my family to graduate from high school and college, was nearly homeless at one point, and once lived in an apartment with just the furniture I found for free on the street.

In business, I've also been through many challenges: a failed business partnership, having my name slandered, been sued, lost large revenue in an instant to turning it all back around within months... I even had a bookkeeping company fall for a scam that nearly cost my business everything. I've had team members who excel and team members who aren't the best fit, had staff who have lied or stolen, been judged and had people throw shade online. You name it, I've lived it. I bet you have too. And all of those experiences are a part of shaping and forming us... it's important to be conscious about which aspects are true for you and go with you in the journey.

I've had both good and "not great" coaching experiences. It's because of these experiences that I became passionate about stepping into my purpose as a transformation coach. I know what it's like to pay multiple thousands for a group program only to be lost in masses and never get support, to be shamed by the head coach, to be met by a coach who is burned out, annoyed, despises their clients, and doesn't even want to coach. I know what it's like to go to a coach, feeling deep pain and despair because I couldn't move past my money blocks and fear of charging more to be told, "It's easy. Just charge more." (Spoiler alert: that's NOT the answer).


By now, you probably have a sense that I am not those coaches, and that's not how our team operates.

Myself and my team at Soul Seed Strategy honor the sacred commitment and space held for you in this relationship. This means showing up judgment free, whole-heartedly and honestly, with both intuition and our business strategy backgrounds to help you make meaningful, sustainable change and experience real results. This also means holding the space for you in times that can feel uncomfortable, but are necessary for you to achieve the change you seek. I meet you in this work lovingly and grounded, ready to support you in the transformational journey to experience the life you desire.

I share all of this because these collective experiences have empowered my resilience and my journey — and that I now engage to help you through your journey. I also share it in case you might be thinking, "maybe she's had it easier than me, that's why she's successful. That's why this won't work for me."

No matter what you've endured, what you have yet to learn, whatever internal stories you might battle, no matter how far you have come or yet to travel... it's all a part of your one-of-a-kind beautiful, unique journey. And if you’re resonating with this, I'd be thrilled to be a part in guiding the next steps in your journey.

Are you ready to step in?

Through your committed participation and aligned actions, you will...
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Live and lead in alignment with your values and purpose at a deeper level
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Understand your unique Human Design and Enneagram and utilize those tools to be able to make empowered decisions that are authentic and aligned for you
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Build resilience to navigate change
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Define your personal mission statement and vision to help as a steering compass for future decisions
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Unveil and align with your values, your unique energy, and your zone of genius at deeper, more profound levels in all areas of life and leadership
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Grant yourself permission for the lifestyle that YOU want
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Forge deep connections and mastermind with other leaders on a similar journey
"I started working with Amber in the summer of 2021. Right after launching my business, I went on a retreat with her to Puerto Rico, and it was phenomenal! It helped me get clear on the type of business I wanted to build and the life I wanted to build alongside it. After the retreat, I worked 1-1 with Amber, I also enrolled in Ignite your Brand and The Soulful CEO program.

Through the work we’ve done together, I have evolved my business and I have grown in ways that I didn’t think were possible this quickly. I cannot recommend her enough for the support and care she has for each of her clients, and how in-tune she is with what each person needs support on!

With her guidance to help me create a business that’s authentic to me, I’ve taken my business in a different direction than what I originally thought I would and now I’m growing like crazy, attracting more and more of my ideal clients, and not working more than 20 hours a week. I absolutely love the work that we’ve done together and can’t recommend her enough!"


— Emily B.
BLUE HERON BUSINESS PARTNERS
"I decided to work with Amber after spending a few years figuring things out on my own. I finally decided to stop chasing the next new thing, “shiny object syndrome,” and getting derailed like so many solopreneurs face. I decided to get serious about taking my sales, marketing and consistency to the next level and Amber helped me do all of that!... When I started working with Amber I wasn’t earning what I wanted to and had inconsistent revenue, and after six months I more than tripled my revenue. 

I learned that I don’t need to do it all myself and that there are ways to get help, even when I didn’t think I could afford it yet, Amber helped me think more strategically about the long term so I could make smart investments about what help to get. Doing that freed me up to focus on income-generating tasks. She helped me learn how to improve my sales consults and proposals, how to systematize my lead gen and marketing, and how to position my offerings to sell them based on the value they deliver, all of this helped me attract more aligned clients and increase my revenue.

Working with Amber has impacted not only my bottom line but helped me feel so much more confident in the foundation of my business and has launched me forward in ways that will stay with me forever!"


— Leila N.
WASTE TO RESOURCES SOLUTIONS
"It was Amber that really gave me the ‘skin’ or outer layer to our business. Before doing IYB, I thought the biggest selling point was the online, 24/7 hassle-free booking, and all the technical features that differentiated the platform. But when I worked with Amber, she helped me realize the retention of the private students before I had the online platform wasn’t all to do with the technology – she helped me understand who we are as a brand. She showed me that what made us retain the students was that we cared about them, that we tailor the instruction to what they wanted to learn, and that we as instructors have compassion, patience, and expertise. The technical side and the personal side of the business both mattered. I’m a more technical kind of guy which means sometimes I’m challenged by communicating with people. Amber helped me understand how to position the value of our brand in a way that customers could understand. As a result, we’ve improved our sales and we have more confidence to communicate about who we are and how we’re different."

— Christopher P.
ALL AROUND MUSIC
"I can’t thank Amber enough for helping me change my life. So much has changed in the three years since we started working together. I’ve done 1-1 coaching, several group coaching programs, and retreats and I highly recommend you work with Amber if you want to make changes to create the life you want...She not only helped me in business but helped me to build confidence in myself, to embrace more of who I authentically am and from working with her I’ve learned to lead in ways I never thought I could. If you want to go for your dreams and are looking for guidance from someone who is authentic, judgment-free, who will help you remember the badass that you are, while helping you to grow your business too, I highly recommend working with Amber."

— Melissa D.
TRANSFORMATIONAL COACH & FOUNDER OF EAST COAST MENTAL WELLNESS
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