Ignite Your Brand Program - Soul Seed Strategy
Brand Strategy & Personal Growth
13-Week Coaching Program

June 6, 2023 - September 1, 2023
Unlock your vision,
Align your strategy,
Unleash your impact.

In this guided group program designed specifically for
rebel-spirited, heart-centered entrepreneurs, you will:
Deepen your understanding of your unique driving force, values, and zone of genius to build a business with more success... and more joy!
Establish a clear vision for the type of leader you want to be, and use it to develop an intentionally aligned growth strategy roadmap.
Understand the soul of your brand, and use it to guide your messaging, packaging, pricing, and positioning of your offers to attract your dream clients.
You've been on a personal growth journey and
I see you.

You've been committed to learning more about yourself and why your work matters, but somewhere deep inside, you know that there's so much more for you.  You're ready to take your knowledge to the next level and continue the work to clearly define your brand — putting it into words, visuals, and a strategy that sells.

I'm Amber Swenor, and no, I'm NOT a mind reader.  I know this because I was once exactly where you are right now.  Was I successful within the conventional definition?  Sure.  But nothing I had ever done in my life was conventional!  I felt out of place in the entrepreneurial world — feeling called to a different way of doing things and a different style of leadership, but being told by colleagues, mentors, and coaches that what I wanted was impossible and the business model I was trying to construct would never work.

I built Ignite Your Brand for people like you and I.  Rebels, change-makers, empaths, bigmouths — and everyone who's ever been told "it's my way or the highway."  Because here, we make our own damn rules.

Ignite Your Brand is for you if...

You have a big vision, but you may feel like you're missing some or all of the steps to bring it to fruition.


You want a consistent, growth-oriented, and achievable strategy to help you scale your business with ease and get off the revenue rollercoaster... for good!


You're committed to defining your brand and communicating its promise clearly to increase revenue and perceived value for customers.


You have some self-doubt or fear about your leadership abilities, or you haven't found a leadership model that feels completely aligned or authentic just yet.


You understand that you can accomplish more with support than you can alone, and crave to be part of a mentorship community.

Here's what we'll explore together:
Look Internally
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You'll experience deep and lasting transformation as you explore your purpose, mission, vision, and values.  You'll be guided each step of the way as you work through the limiting beliefs that are still holding you back and preventing you from doing the work you truly love, while earning what you deeply desire. 
Look Externally
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You'll learn to attract your ideal clients with ease as you analyze your clients' wants and needs, and learn how to better communicate to your niche audience.  You'll also understand and optimize the client experience with a series of explorations around the client journey and the sales process, 
Develop Your
Growth Strategy

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Through a thorough understanding of the market, you will develop an airtight and aligned plan for growth in line with your goals for your business and your life.  You'll define what sets you apart from your competition and incorporate it into your brand visuals and messaging, and then watch it culminate in an actionable growth plan! 
Here's what you'll receive:

12 x 75 minute weekly group coaching calls lead by Amber, including exclusive content focused on weekly lessons and actionable steps for implementation to your specific business starting June 6, 2023 through September 1, 2023.


3 months of access to our private member's portal, which includes guided online coursework with weekly videos and workbooks, call recordings, and more.


Proprietary, exclusive templates to help you turn your vision into action, including the strategic planning framework and budget tracker.

Intimate, clients-only Facebook community to share wins, ask questions, collaborate, and get support from Amber and the other program participants.


Two-day Retreat tentatively set for July 15-17 in Wisconsin.


Choose the GROUP + 1:1 Option to add on 4 x 60 minute private calls with Robin! Ask her anything and she'll share intensive strategy, co-work on projects with you, laser coach, and more! 

Choose from the following options:
$5,997 VALUE
  • 12 weeks of small group coaching calls with Amber and your peer cohort on Tuesdays (no call on July 4)
  • 13 weeks of access to our private member's portal with membership site materials
  • Guided coursework and the process to develop your brand strategy for action with accountability each step of the way
  • Templates, videos, workbooks, and more
  • Invaluable guided support and accountability to help you stay motivated and moving forward
  • 13 weeks of access to our private Facebook group
  • 2-day retreat
  • 1 free ticket to Unleashed Live
- OR -
per month for 4 months
Group + 1:1
$6,997 VALUE
  • 12 weeks of small group coaching calls with Amber and your peer cohort on Tuesdays (no call on July 4)
  • 13 weeks of access to our private member's portal with membership site materials
  • Guided coursework and the process to develop your brand strategy for action with accountability each step of the way
  • Templates, videos, workbooks, and more
  • Invaluable guided support and accountability to help you stay motivated and moving forward
  • 13 weeks of access to our private Facebook group
  • 2-day retreat
  • 1 free ticket to Unleashed Live
  • PLUS, 4 x 60 minute 1:1 coaching calls with Robin for coaching, collaboration, and co-working
- OR -
per month for 5 months
**Paypal offers 6 months of interest free financing through PayPal credit. Notify us by clicking here if you wish to pay for your program that way.
When Amber started coaching me, I was barely getting by. I went from struggling and getting by on $1,200-$2,000 a month, to consistent $11,000-$13,000 a month in less than a year working with her. This life is something that seemed IMPOSSIBLE to me even a year ago. Without Amber’s help and guidance, I know I’d still be back there somewhere trying to figure it out. She has helped me fast track my success and I cannot recommend the services she provides enough... I can’t imagine how lost and stuck I’d still be if I hadn’t made the investment to do this work.
Artist & Photographer
Kate McCullough Photography

I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be! ...I can’t speak highly enough about what she has meant in my life and business.
A Healer's Hand + The Nest
I can’t thank Amber enough for helping me change my life. So much has changed in the three years since we started working together. I’ve done 1-1 coaching, several group coaching programs, and retreats and I highly recommend you work with Amber if you want to make changes to create the life you want...She not only helped me in business but helped me to build confidence in myself, to embrace more of who I authentically am and from working with her I’ve learned to lead in ways I never thought I could. If you want to go for your dreams and are looking for guidance from someone who is authentic, judgment-free, who will help you remember the badass that you are, while helping you to grow your business too, I highly recommend working with Amber.
Transformation Coach & Founder of East Coast Mental Wellness 
What you can expect from working with me

I bet you're here because you are ready to step into the bigger vision you see for yourself. You're ready to make more money, with greater ease, by doing work that is purposeful and driven from your soul.

You might be hesitating about stepping into coaching.

What you probably already know about me is that I, like you, believe in a deeper meaning to our work and that it's completely possible to build a profitable business rooted in purpose and passion. I know this because I live it, and have guided numerous others to do the same.

You may also know that I built a million dollar business from ground up in less than four years, then rebranded into a more deeply aligned version of my business that allows me to be in even more of my soul expression and make greater impact. To me, the revenue number isn't what matters (although I can absolutely advise you on sales and income strategies). What matters is how much YOU want to earn, HOW you want to do it, and WHY. What matters is that we each honor what we desire, and that's what I care about helping you with. The money doesn't mean anything if you aren't enjoying the journey, but also conversely, you don't need to sacrifice profit in order to do meaningful work and find joy, and I'm here to help you experience both.

What matters is helping you step into the life and business you seek, and my gift is that I know how to help you do it. By engaging a combination of intuition, business strategy, brand, sales and marketing expertise, I help you navigate the path to building a scalable, profitable brand.

What you might not know is that I've overcome plenty of my own challenges, family trauma, and limiting beliefs. I was the first in my family to graduate from high school and college, was nearly homeless at one point, and once lived in an apartment with just the furniture I found for free on the street.

In business, I've also been through many challenges: a failed business partnership, having my name slandered, been sued, lost large revenue in an instant to turning it all back around within months... I even had a bookkeeping company fall for a scam that nearly cost my business everything. I've had team members who excel and team members who aren't the best fit, had staff who have lied or stolen, been judged and had people throw shade online. You name it, I've lived it. I bet you have too. And all of those experiences are a part of shaping and forming us... it's important to be conscious about which aspects are true for you and go with you in the journey.

I've had both good and "not great" coaching experiences. It's because of that, that I became passionate about stepping into my purpose as a transformation coach. I know what it's like to pay multiple thousands for a group program only to be lost in masses and never get support, to be shamed by the head coach, to be met by a coach who is burned out, annoyed, despises their clients, and doesn't even want to coach. I know what it's like to go to a coach, feeling deep pain and despair because I couldn't move past my money blocks and fear of charging more to be told, "It's easy. Just charge more." (Spoiler alert: that's NOT the answer).

By now, you probably have a sense that I am not those coaches, and that's not how our team operates.

Myself and my team at Soul Seed Strategy honor the sacred commitment and space held for you in this relationship. This means showing up judgment free, whole-heartedly and honestly, with both intuition and our business strategy backgrounds to help you make meaningful  sustainable change and experience real results. This also means holding the space for you in times that can feel uncomfortable, but are necessary for you to achieve the change you seek. I meet you in this work lovingly and grounded, ready to support you in the transformational journey to experience the life you desire.

I share all of this because these collective experiences have empowered my resilience and my journey -- and that I now engage to help you through your journey. I also share it in case you might be thinking, "maybe she's had it easier than me, that's why she's successful. That's why this won't work for me."

No matter what you've endured, what you have yet to learn, whatever internal stories you might battle, no matter how far you have come or yet to travel... it's all a part of your one-of-a-kind beautiful unique journey. And if you’re resonating with this, I'd be thrilled to be a part in guiding the next steps in your journey.

Are you ready to step in?

Take your first step toward an aligned business and brand with me right here. 
I started working with Amber in the summer of 2021. Right after launching my business, I went on a retreat with her to Puerto Rico, and it was phenomenal! It helped me get clear on the type of business I wanted to build and the life I wanted to build alongside it. After the retreat, I worked 1-1 with Amber, I also enrolled in Ignite your Brand and The Soulful CEO program.

Through the work we’ve done together, I have evolved my business and I have grown in ways that I didn’t think were possible this quickly. I cannot recommend her enough for the support and care she has for each of her clients, and how in-tune she is with what each person needs support on!

With her guidance to help me create a business that’s authentic to me, I’ve taken my business in a different direction than what I originally thought I would and now I’m growing like crazy, attracting more and more of my ideal clients, and not working more than 20 hours a week. I absolutely love the work that we’ve done together and can’t recommend her enough!
Blue Heron Business Partners
It was Amber that really gave me the ‘skin’ or outer layer to our business. Before doing IYB, I thought the biggest selling point was the online, 24/7 hassle-free booking, and all the technical features that differentiated the platform. But when I worked with Amber, she helped me realize the retention of the private students before I had the online platform wasn’t all to do with the technology – she helped me understand who we are as a brand. She showed me that what made us retain the students was that we cared about them, that we tailor the instruction to what they wanted to learn, and that we as instructors have compassion, patience, and expertise. The technical side and the personal side of the business both mattered. I’m a more technical kind of guy which means sometimes I’m challenged by communicating with people. Amber helped me understand how to position the value of our brand in a way that customers could understand. As a result, we’ve improved our sales and we have more confidence to communicate about who we are and how we’re different.
 All Around Music 
Ignite your Brand is like a crash course in how to actually grow a business that is authentic for you. You learn so much more in just a few months than you would over a few years in school. Amber helped me see that business isn’t all evil and can be a force for good...business is an experiment that I get to perform! After Ignite your Brand, I finally feel that I’m a real business, feeling, seeing and thinking about myself differently. Through this program and support I have a newfound confidence to move forward as a business. For any service-based entrepreneurs who are struggling to get clear on your vision and strategy for growth, I highly recommend working with Amber!
Word Witch Brighter Brand Marketing
I decided to work with Amber after spending a few years figuring things out on my own. I finally decided to stop chasing the next new thing, “shiny object syndrome,” and getting derailed like so many solopreneurs face. I decided to get serious about taking my sales, marketing and consistency to the next level and Amber helped me do all of that!... When I started working with Amber I wasn’t earning what I wanted to and had inconsistent revenue, and after six months I more than tripled my revenue. 

I learned that I don’t need to do it all myself and that there are ways to get help, even when I didn’t think I could afford it yet, Amber helped me think more strategically about the long term so I could make smart investments about what help to get. Doing that freed me up to focus on income-generating tasks. She helped me learn how to improve my sales consults and proposals, how to systematize my lead gen and marketing, and how to position my offerings to sell them based on the value they deliver, all of this helped me attract more aligned clients and increase my revenue.

Working with Amber has impacted not only my bottom line but helped me feel so much more confident in the foundation of my business and has launched me forward in ways that will stay with me forever!
 Environment Sustainability Consultant - Waste to Resources Solutions  
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